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    What we've built and what it changed.

    A selection of recent work. Client type, the problem, what we built, what it changed for the business — not vanity metrics.

    Melbourne dental clinic: After-hours calls were going to voicemail and patients were

    Dental & Allied Health

    Melbourne dental clinic

    Problem
    After-hours calls were going to voicemail and patients were booking with the next clinic instead of leaving a message.
    Solution
    Modern website on Next.js with an AI voice agent that handles after-hours booking enquiries, captures patient details, and forwards them via SMS to the practice manager. FAQ routing handles common pre-appointment questions.
    Tools used
    Next.js websiteAI voice agentSMS routing
    Outcome
    After-hours missed calls dropped to near zero. Practice manager reviews transcripts each morning; bookings continue overnight without anyone on the phones.

    Client: Woodlea Dental

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    Australian retail business: Customer service inbox and live chat were being smashed by t

    Retail

    Australian retail business

    Problem
    Customer service inbox and live chat were being smashed by the same five questions over and over, drowning out real product enquiries.
    Solution
    Website chatbot trained on the product catalogue, returns policy and shipping rules. Answers common questions instantly, escalates everything else to a human via email with full conversation context.
    Tools used
    Custom chatbotKnowledge-base trainingEmail escalation
    Outcome
    Same-day response rate on real enquiries went from inconsistent to near-100%. Support team focuses on complex cases instead of copy-pasting return policies.

    Anonymised — NDA in place.

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    Health & wellness clinic: Front desk was spending hours each week ringing reminder cal

    Healthcare

    Health & wellness clinic

    Problem
    Front desk was spending hours each week ringing reminder calls. No-show rate stayed high and rescheduling was a phone-tag nightmare.
    Solution
    Automated SMS and email reminders with one-tap rescheduling links. Reminders confirm the appointment, surface the cancellation policy, and update the booking system automatically.
    Tools used
    Booking system integrationSMS gatewayEmail automation
    Outcome
    Manual reminder calls effectively eliminated. No-show rate dropped materially in the first three months. Patients prefer SMS to phone calls.

    Anonymised — NDA in place.

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    Skin care clinic: Pre-treatment questions were arriving at all hours via the c

    Health & Beauty

    Skin care clinic

    Problem
    Pre-treatment questions were arriving at all hours via the contact form and going unanswered until the next business day, with potential clients booking elsewhere in the meantime.
    Solution
    WordPress + WooCommerce site with an integrated chatbot trained on the treatment menu. Captures booking enquiries, handles common pre-treatment questions, and books consultations directly into the calendar.
    Tools used
    WordPressWooCommerceCustom chatbot
    Outcome
    Consultation enquiries captured around the clock instead of business hours only. Owner sees a clean enquiry log in the morning rather than a flooded inbox.

    Client: Pure Med Laser Clinic

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    Australian silver, textiles & handicrafts retailer: Existing site couldn't take Australian payments cleanly, the

    Retail & Homewares

    Australian silver, textiles & handicrafts retailer

    Problem
    Existing site couldn't take Australian payments cleanly, the product catalogue was painful to update, and the owner was paying for marketing traffic that hit a clunky checkout.
    Solution
    Custom WordPress build with WooCommerce, Australian payment integration (Stripe + PayPal), structured product catalogue, and a content workflow the owner can run herself without the agency.
    Tools used
    WordPressWooCommerceAustralian payment integrationManaged hosting
    Outcome
    Owner manages the catalogue end-to-end. Checkout works reliably for Australian customers. Hosting and care plan handle the maintenance layer so the store stays online during sales pushes.

    Client: Chakra Store

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    Pawnbroker & jeweller: Old site had no structured valuation intake — enquiries arri

    Retail & Lending

    Pawnbroker & jeweller

    Problem
    Old site had no structured valuation intake — enquiries arrived as free-text emails that the team had to clean up before they could be quoted, and payment processing was a separate manual step.
    Solution
    Custom WordPress build with structured valuation intake forms, secure payment processing, and a maintainable content structure. Forms collect exactly the data the team needs to quote.
    Tools used
    WordPressCustom intake formsPayment gateway
    Outcome
    Valuation enquiries arrive ready to quote. Payment processing folded into the same workflow. Team spends time on quoting rather than chasing details.

    Client: Tinson Pawnbrokers and Jewellers

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    More case studies available on request. Some work is covered by NDAs and isn't shown here.

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